If your first reaction is, “Isn’t The Gathering for marketers?” Let’s chat.

Oh — before we forget, we’re giving away two passes at the bottom of this post. Don’t miss it!

Event profs were born in marketing. Think about our workflow: we pitch ideas all day long, design events for human interaction and brand building, and sell those events to the right guests.

That’s marketing, baby! Don’t be shy to invest in that part of your skill set.

Now that we’re on the same page, here’s why you (yes, you) should attend The Gathering.

You should be listening to what the biggest brands in the world have to say.

Experts from McDonald’s, Mattel, and Levis are gathering in Banff for three days, fifty sessions, and over twenty masterclasses. That’s it, that’s the pitch.

We’re ready to furiously take notes when the NHL’s Branding Officer takes the stage. Who better to hear from about creating raving fans (looking at us, Flames fanatics) and building brand loyalty for clients?

This is an incredible chance to listen in on people who have mastered their trade, even if it feels like their brands are bigger than us — you already know the applications of smart marketing transcend company size.

It’s not all on the main stage, either. Have you heard about Inner Sanctums?
Inner Sanctums are intimate, no-topic, no-presentation “ask-me-anything” sessions with the keynote speakers. Imagine Mattel’s VP of Global Marketing Communications across the room from you, ready to chat. Get your list of burning q’s and pink pen ready.

We may also have a personal reason for being uber-fans of The Gathering. Remember when we worked together to bring the whole summit online with Experience Factory? We’ve been behind the curtain to see just how impactful and legit this conference is, and can’t wait to see what this year brings.

This is your call to take yourself really seriously and invest in your marketing chops (and have a great time doing it, trust us when we say this will not be boring).

Want to win your ticket? Head to our Instagram to get in on the action. If you’re too fired up to wait until the giveaway winners are drawn, you can secure your passes here!

Photo Credit
The Gathering