This look is an art-loving, loft-dwelling urbanite’s dream. Festive but non-traditional, it is both minimalist and impactful, and we love the juxtaposition of urban-industrial edge with the softness of watercolours. An open, industrial studio would be a perfect venue, but the effect can be achieved in your home as well with the right materials and props, some thoughtful lighting, and an artistic use of colour.  

The Look
Forgo traditional Christmas trees and instead place simple watercolour tree paintings on easels around your space, for a gallery effect with holiday charm. Take the concept further with stacks of paint cans tied with ribbon around the base of the easels in place of gifts, or a ‘tree skirt’ made of fanned paint swatches.

Embrace contrasting textures like metal, velvet, and wood in furniture and props, and keep to a deep colour palette of navy, rust, and green mixed with neutrals. Strings of café lights will create a warm ambience and enhance the industrial edge of your space, lighting up cavernous corners and illuminating features like exposed brick and overhead beams. Strategically placed props such as a star-shaped marquee light or a wreath on a leaning ladder make the perfect spot for guests to pause for conversation – they also make for the perfect photo opp.

A garland of holiday cards adorned with painted trees can do double-duty as both décor and a chance for guest engagement. As a charity activation, each card could contain a mystery prize, with guests picking out and purchasing a card to win the prize noted inside. At a house party, the cards could represent a range of smaller party favours, with each guest choosing a card to find out which favour they’ll take home.

Food and Beverage
Artisanal cuisine pairs well with the artsy vibe of this theme. Long harvest tables filled with family-style artisan charcuterie, hand-painted chocolates, and artfully styled drinks will play right into the design.

Looking for more holiday inspiration? Check out Part 1 of our 2017 Holiday Lookbook, and watch for more coming soon.